Business and technology do not care about your feelings, the marketplace views “Nostalgia” as nice feeling generated by memories of old family pictures and not a success mindset for tomorrows organizations. This new tech is being deployed by so many others already and some you even use yourself quite possibly without even being aware of. The implementations of such are happening in organizations of all sizes and the smart ones are doing it without even coming close to breaking the bank with these initiatives. I have listed below a few of the some basics in the domain of Content Weapons.
A new twist on an old classic, many sites and services offer free white papers or e-books. We have all seen the pop ups for entering in your contact information enabling your access to the latest and greatest etc… Blah, Blah, Blah, Next in content weaponry arsenal is a tactic that gaming studios have been using for quite some time now. DLC or as you may know it Downloadable Content offers opportunities like no other..
Simply put, echo chamber is the term that is used to describe a situation where data points, beliefs, and ideas are reinforced by the power of repetition on a closed system. This means that the ideas are always reinforced and there is no permission for new ideas or concepts to be discussed. Now that you understand what echo chambers is, it is time to analyze echo chambers in social media.
Geofencing used different technologies to create virtual boundaries. The technologies in use include GPS and RFID. Global positioning system (GPS) is a satellite technology that can track every individual’s location, no matter where on the earth that is. Radio frequency identifiers (RFID) is Bluetooth technology. It creates a connection between people with the help of computer chips that radiate radio waves. The technicalities of this process are without a doubt a very complex. That is only what makes geofencing such a successful and accurate process
Not only are landing pages great for extending points of entry into your sales funnel, political ideology, event promotions or training services (Shout out to the best personal trainer on the planet Demond Stovall). But they can offer you another way to test you content for effectiveness and conversion rates in the form of A/B testing. Landing pages are designed with a single focused objective – known as a Call to Action (CTA).
I have to get this acknowledged; I am the one that 1st used this term in a public space. I was also the one that created the Wikipedia page for this specific term as well. As I told you before yes, I have used these tools and techniques myself. In essence, I have and will continue to drink my own “Kool-Aid”. But enough of that lets keep things moving. Platform Weaponization is becoming more and more widely used nowadays, despite the fact that it also leads to the misuse of social media and tech platforms as a whole. Unfortunately, Platform Weaponization brings in bad connotations to technology, and it’s extremely important to learn how all of this comes together, why there are problems and what we can do in order to tackle these issues the right way.
A few professionals who got a first look at the pre-release copy of Content Weapons, share their opinions.
“Advanced communication is what made/makes humanity the APEX species of planet earth. Not just that we can communicate but that we have taken extreme measures to evolve and hone every aspect of it. Nothing on earth rivals the power of intentional thought with the exception of words. Consider for a minute the energy storage capacity of a well-formed sentence, delivered at the perfect moment to an individual or collective of receptive minds. Time, distance or generation do not depreciate their impact. If technology existed that could store energy in the manner that the human vocabulary has mastered, we could build vessels that had the potential to reach the ends of the universe. Think about, Every great and horrific moment in our history.
They have all started with just that, well formed sentences. Whether it was leaders the likes of Gandhi, Kennedy or Churchill. Writers and speakers like Napoleon Hill, Earl Nightingale, Eric Thomas or Gary V. Musicians from the Beatles to Bob Marley. Their words and accompanying atmosphere move volumes of humans to do, be or change something. The evolutionary nature of communication ranging from delivery systems to meta-signals has surpassed far beyond the fathomable of generations prior.
Humanity has leveraged verbiage, images, sound and video to not only unlock but UNLEASH the latent powers of the human mind allowing us to trigger behaviors and emotions with surgical precision. Every aspect of every angle is open for exploitation. Color, Sentiment, Tone, Frequency and Beats per minute. All things verbal and non-verbal, everything read, heard, seen, spoken and felt. Meta-communication, Color Theory, Cognitive semiotics, Meta Messaging, Paralanguage, Gestures and Personal lexicon are all fields of research that with their coordinated energies and frequencies relate to the ascending stages of impact at varied orders and levels on the minds of those to which they are directed.
It is my opinion that we have just scratched the surface for the potential of communication, and I cannot wait to see how far we can go in my lifetime.”
J. Michael Stattelman